.All You Need To Know About A Landing Page As A Beginner.
What Is a Landing Page?
A landing page is an important page for businesses, and it is designed for marketing or campaign purposes. It is the first page a visitor sees when they click on a link in your opt-in page or email, that tells them about your offer.It might look like a website, but it is not. It’s a page that explains everything about a particular product or course and its aimed to make a visitor make a purchase. You only have one shot to impress a visitor, so don’t waste it.
What are the types of landing pages?
There are different kinds/types of landing pages, but as a beginner, I want you to put them into just two types. The simple opt-in landing page and the actual full-blown landing page. The reason why I broke it into two is to help you understand the different landing pages in a simpler way.
Common mistakes people make creating a landing page.
Here are 4 common mistakes people make creating a landing page:
- Marketing to the wrong person
- Too much writing (copy). Always keep it simple and in a simple language
- Too Veg. Too much storytelling and too many bullet points.
- Asking for too much information at once. You only need their email address, or at most, their first name and email address. Anything more than that, they will lose interest.
What should be on a landing page?
It is important to have a goal as you create your landing page. And that goal is to capture the attention of your visitor right away. Studies show that the average human attention span has reduced from 12 seconds to 8 seconds, can you imagine that!
The 9 things you need on a landing page to make it convert.
- Keep it simple. Avoid unnecessary jargon.
- Headline. Have simple and short headlines, like five (5) words or less headlines. Be customer-minded and not business-minded as you come up with your headline.
- Optional subheading. You can have a subheading on the landing page, but if you notice it's getting too busy, you can remove the subheading.
- Make sure there are similarities between your landing page and your website. You can reinforce it through your company’s branding, so you don’t get your visitors confused. Incorporate your website color scheme, graphics, fonts choice, and style to your landing pages, to give it a more cohesive flow between the two.
- No more than 3 bullet points. For a simple opt-in landing page, 3 bullet points for the benefits on and about 5 or 7 on the longer form of landing pages.
- A call to action button. The color of your "call to action" button should be in a contrasting color. To make it pop, never color coordinate the call to action button.
- Include an email address or a phone number, so they know that someone is ready to help.
- Add a photo or a video of the product you want them to sign up for or you want them to buy.
- Show social proof. Include one or two testimonials to let them know that people are happy with the product.
What's the difference between a landing page and a website?
Generally, they are different, but they have one thing in common. Like I explained before about what a landing page is.
A landing page is the first page your visitors see when they click on a link. likewise, what happens when your visitor clicks on a link that leads them to your website.
So the only common similarities between a landing page and your website is clicking on a link. Apart from that, they are completely different.
A landing page is a page that is designed to market a particular product, while a website is a page that comprises of all your collective products.
The reason why a landing page is necessary for a business is to send visitors to the right page and products.In most cases, when customers visit your website directly, they get lost and confused. Because they don't know where to find what they want and you might end up losing that sale.
How many landing pages do I need?
You can have as many landing pages as you want. Form 0 - 100 if you want. Studies show that businesses with 10-15 landing pages have more chances of increasing their conversions rate by 55% more than the businesses with lesser landing pages.
Where do you put landing pages?
You can embed or post-click your landing page in different places on your website, Like the social media page and posts, blog posts, and even emails.
Here are 12 simple places you can post or add your landing pages.
Know that what works for one person, might not necessarily work for the other person, so definitely test it out to see which one works best for you.
- Your homepage banner or other banners on your website.
- Blog post. Your blog post is the easiest and most efficient way to create awareness on your landing page.
- Sign up page. With the help of your email provider, you can add your landing page link to a simple picture and use it as your opt-in page.
- The footer section. You can place your landing page link on your footer section as a free download.
- Right under your comment section on your blog post. It makes it easy for visitors to see your opt-in page at the end of the page.
- On your sidebar. The sidebar is a great place to add your opt-in page, and anything on your sidebar will appear on every page on your website. Making it easy to see by your website visitors.
- In your navigator drop-down menu. Your website visitors click on your navigation menu bar to check out other pages on your website. And it's easier for them to see your opt-in page as well.
- On your about page. Your about page is the most visited page on your website, so why not take advantage of that and post your opt-in / landing page there.
- On a ribbon on your website. The ribbon on your website is an easy spot for your opt-in page because it’s seen by almost everyone that comes to your website and might convert even better for you.
- An exit-intent pop-up. The pop-up page is an attention-grabbing page that pops up after the visitor has been on your page or pops up when your visitor is about to exit your website.
- Resource page. Your resource page is another most visited page on your website, and it’s a great page to place your landing page for easy sign-ups.
- Email. Add the link to your broadcast emails to your audiences, and it is a great way to create awareness.
What is the best free landing page builder?
Most of the landing page builders don’t offer free plans, but the most part, they offer free trials instead.If you don’t want to go through the hops of creating a landing page for your business, click here to have your landing page design for you.
How do I create a free landing page on WordPress?
In order to create a landing page on WordPress, you need WordPress page builders to do so. Some of them have free plans, but all of them have paid plans.
Examples of WordPress page builders are: Thrive themes, Elementor, Divi, Beaver and other
In conclusion, Landing pages are very important for all businesses. It helps to increase the conversion rates of every business.
The main reason behind the success of a landing page is because landing pages are solely focused on a specific product and a single goal. That is the secret of a landing page.
Here is the summary of All You Need To Know About A Landing Page As A Beginner:First of all, I started by explaining “What Is a Landing Page?” and how it can help convert your landing page visitor into a lead.
Secondly, I explained “What are the types of landing pages?” and “How to break it into two types to make it easy for a beginner to understand.”
Thirdly, I listed four “Common mistakes people make creating a landing page.” and explained “What should be on a landing page?” and I also listed “9 things you need on a landing page to make it convert.”
Next, I explained “What's the difference between a landing page and a website?” and talked about “How many landing pages do I need?” I went further to share 12 “Where do you put landing pages?”
Then I shared “What is the best free landing page builder? and finally, I answered “How do I create a free landing page on WordPress?” and gave you a list of some of the WordPress page builders.
As you can see, I touched on all the important details of All You Need To Know About A Landing Page As A Beginner.